Press Room

Welcome to the Press Room Page

On this page, you will find material about the solutions offered by NDS Cognitive Labs, as well as Case Studies, our clients and partners, insights, and more.

Case Studies


Continuous innovation and new competition have revolutionized the industry. Managing interactions quickly, efficiently, and cost-effectively remains a challenge.


AI and IoT have revolutionized manufacturing, but what happens when you integrate communications into every step of the B2B and B2C customer journey?


A new generation of customers prefer to shop online when the market and competition is not only local or national but also international. Organizations must adapt to this trend or risk losing revenue and market share.

Our Founders

Gustavo R. Parés

Founding Partner and CEO

An international technology expert and global educator, Gustavo Parés leads NDS Cognitive Labs as founding partner and CEO, designing and implementing digital transformation, cloud computing and …

Ricardo L. Parés

Co-Founder Partner

Ricardo Parés is a serial entrepreneur focused on business, sales and marketing and a global speaker and media contributor on the topics of Data Science and Customer Experience. Well known for thought …


Tech Talent

Conversational AI

Digital Transformation

Cloud Solutions

Clients & Partners


Consumers are getting more used to using digital media to quote, insurance, plan investments, purchases, and many services, so we have to adapt to different technological innovations and have critical projects such as automation.

María Lourdes Arana Navarro

Executive director of transformational strategy at Actinver.

The transformation of processes that will be carried out in collaboration with NDS Cognitive Labs includes the possibility for clients to benefit from activities such as end-to-end automation of processes or the generation of artificial intelligence tools that completely change the paradigms of user service.

Rodrigo Mendoza

Head of Digital Operations America at Minsait in Mexico.


The Annual Conference of GITMA

In 2022 more than 200 current and future technologists attended GITMA at Tec de Monterrey in Mexico City to discuss and dissect topics from AI and Blockchain to Process Analytics, Internet of Things, Cybersecurity and Quantum Computing. Attendees praised presentations by female technology leaders, lauding them for shining a light on women's advancement and describing how the industry can continue to attract women in coming years. Check this quick recap of the event in the video.

Artificial Intelligence Solutions for Fintechs (Case: Clip)

NDS Cognitive Labs delivered and implemented the ultimate Chatbot solution for Clip (Mexican unicorn) as the best way to achieve outstanding results with this new market. This Chatbot uses the benefits of Artificial Intelligence and IBM Watson's natural language processing tools, can identify users' needs, and thus provide the best answer to thousands of questions.

IoT Ensures Safe Drinking Water for Mexican Children

More than 120 million people live in Mexico, and thousands of drinking fountains in schools have been installed across the country to provide people with an efficient and first-class drinking water service, as well as predictive maintenance and real-time analytics of the water quality. In this video, we outline how the Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) were deployed to develop a predictive system based on mathematical algorithms to ensure the availability of water and predict the quality of the water moving through the city’s pipes.

Awards & Recognitions

Entrepreneur of the Year – Nearshore Americas

Top 10 IBM Partners – CIO Applications

Gustavo Parés became president of GITMA and hosts its Annual Conference in Mexico

AI SumMIT Conference | MIT Boston

2020 First ebook publication

2021 Second ebook publication

Why México?

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